Accreditation Statement: AMDA – The Society for Post-Acute and Long-Term Care Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
Designation Statement: AMDA – The Society for Post-Acute and Long-Term Care Medicine designates this Internet Enduring Material for a maximum of 1.5 AMA PRA Category 1 Credit(s)™. Physicians should only claim credit commensurate with the extent of their participation in the activity.
ABPLM Designation Statement: This Internet Enduring Material has been pre-approved by the American Board of Post-Acute and Long-Term Care Medicine (ABPLM) for a total of 1.5 management hours toward certification as a Certified Medical Director (CMD) in post-acute and long-term care medicine. The CMD program is administered by the ABPLM. Each physician should claim only those hours of credit actually spent on the activity.
Session Description: The use of social media in health care is a powerful emerging phenomenon. Use remains generally elusive among practitioners of post-acute and long-term care (PA/LTC). Despite this, there is still an ongoing online conversation regarding PA/LTC. In order to stay adequately connected to our patients, families, facilities, and other organizations and consumers, we as leaders should be present in these discussions. This session will provide you with the knowledge and skills relative to the use of social media in professional and clinical practice so that you can join the social media conversation. Presenters will also explore the contours and risk management issues involving social media in PA/LTC. Through actual case examples, attendees will appreciate what types of clinical and other forms of communication are impermissible and potentially unlawful. The critical role of the medical director in helping to shape, evaluate and approve a facility's social media policy will be examined.
Identify social media networks most commonly used by healthcare organizations and practitioners to advance clinical practice.
Gain new perspectives regarding how social media can help to improve the quality of post-acute and long-term care.
Discuss the legal liability associated with social media with regards to HIPAA.
Describe what provisions should be in a facility's social media policy and procedure.
Speaker(s): Lindsey Neal, MD Patricia L. Bach, PsyD, MS, RN Alan C. Horowitz, RN, JD
Reference(s): Mayo Clinic Center for Social Media. Bringing the Social Media #Revolution to Health Care. 2012. United States: Mayo Foundation for Medical Education and Research. Pho, Kevin, MD and Susan Gay. Establishing, Managing and Protecting your Online Reputation: A Social Media Guide for Physicians and Medical Practices. 2013. Phoenix, MD: Greenbranch Publishing, LLC. Pew Research Center How Online Family Caregivers Interact with their Health Online. http://www.pewinternet.org/2013/06/20/how-online-family-caregivers-interact-with-their-health-online/ Social Media in Medicine: Susannah Fox presents Pew Research - See more at: http://www.einstein.yu.edu/video/?VID=764&ts=conferences#top Don Dixon, et al. Practical Guidance: The Use of Social Media in Oncology Practice. Journal of Oncology Practice 8 (5)2012.
Eastern Virginia Medical School