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Session Description: This session will review the principles of academic detailing as an effective tool for improving clinical decision making within the long term care setting. It will examine case studies of organizations which have performed academic detailing in long-term care. It will identify the critical success factors for an effective academic detailing initiative.
Describe the conceptual framework of academic detailing
Describe the evidence supporting the effectiveness of academic detailing in improving clinical decision-making
Recognize programs that have used academic detailing in the long-term care to improve quality
Identify critical issues in developing academic detailing programs in the long-term care setting
Speaker(s): Michael A. Fischer, MD, MS
Reference(s): Avorn J, Fischer MA. "Bench to behavior": translating comparative effectiveness research into improved clinical practice. Health Affairs 2010; 29 (10); 1891-1900. Fischer MA, Avorn J. Academic Detailing Can Play A Key Role In Assessing and Implementing Comparative Effectiveness Research Findings. Health Affairs 2012; 31 (10): 2206-12. Avorn J, Soumerai S, Everitt D, et al. A randomized trial of a program to reduce the use of psychoactive drugs in nursing homes. N Engl J Med 1992; 327: 168-73 O'Brien MA, Rogers S, Jamtvedt G, et al. Educational outreach visits: effects on professional practice and health care outcomes. Cochrane Database Syst Rev 2007.