Accreditation The American Medical Directors Association (AMDA) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
Designation Statement: The American Medical Directors Association designates this educational activity for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. Physicians should only claim credit commensurate with the extent of their participation in the activity.
AMDCP Credit Designation: This session has been approved for a total of 1.0 Management credit hours toward certification as a Certified Medical Director in Long Term Care (CMD).
Session Description: The pharmaceutical industry has gathered information about the behavior of prescribers since the mid 20th century. This information has been used in development of new medications. The use of this information and the methods by which it is obtained is a topic of intense debate. This session will provide historical and current information about the pharmaceutical industry and its methods of gathering information about prescribers. It will discuss the response of health care institutions to the potential influence of pharmaceutical industry practice and encourage a discussion about the ways in which pharmaceutical support of the medical professional decreases financial burden both on medical education and on the patient. Finally, we will consider the future challenges and opportunities of the relationship between the pharmaceutical industry and prescribers.
Describe the history of the relationship between prescribers and the pharmaceutical industry.
Analyze the current status and impact of this relationship on individuals, healthcare institutions, and government.
Compare the benefits and burdens of a system in which the pharmaceutical industry finances the prescribers.